Table of contents:
- Impulsiveness when shopping can actually make you happy
- 1. Prestige
- 2. Creating happiness
- 3. Difficult to resist and easily tempted
- 4. Want something new
Impulse buying or shopping impulsively is a behavior that is now very common in society. This trait indicates a habit of buying things that are not actually on your list of needs. So, what causes someone to be impulsive when shopping?
Impulsiveness when shopping can actually make you happy
Have you ever walked into a store and bought an item that wasn't on your bucket list? It seems like almost everyone has done this kind of thing.
Yes, this habit can be categorized as impulsive behavior when shopping. This behavior of course will lead to a wasteful nature if it is continuously done.
Even though it may seem harmless, it turns out that impulsive behavior, including shopping, can have a negative impact on your life.
There are several causes for impulsivity in you, namely:
1. Prestige
In general, people who are impulsive when shopping are very concerned about social status and prestige.
For example, you buy a dress that is quite expensive and branded. Whereas on the other hand, you don't need these clothes because you have so many clothes, some of which have not been worn.
The reason you buy these clothes unconsciously may be because you want to look cool and prestigious in front of friends and the crowd.
Those who do this want recognition from others, so they are more likely to buy something they don't really need.
2. Creating happiness
Honestly, shopping regardless of whether the item is needed or not gives you happiness, right?
As reported by Psychology Today, buying the desired item can release dopamine because your desire is fulfilled. For example, suppose you like to buy various types of kitchen utensils, especially those that make the cooking process easier.
In fact, deep down in your heart you know that these things you really don't need. However, when that wish is fulfilled, you are happy too.
In fact, the impulsiveness of things when shopping is associated with releasing stress and depression. Even though it is only temporary, it turns out that this behavior can comfort those who have problems in their work or life.
Shopping can fill your spare time, entertain, and distract you. Seeing these benefits, impulsive behavior does not always have a bad impact on your life.
3. Difficult to resist and easily tempted
Discounts and various other promos also encourage impulsive behavior when shopping occurs. For example, suppose you buy a cell phone accessory at a discount, even though you already have one.
The more often you see an ad serving a variety of products at heavily discounted prices, the more likely you are to buy that product. Not to mention the short time limit for the offer makes you don't have much time to think and end up buying impulsively.
4. Want something new
Humans are living things that tend to get bored quickly. Generally, you will experience changes, including your desires and moods.
For example, say your shoes are fine. However, while walking outside, you notice a nice new pair of shoes. Even if you don't need it, you can still buy it right away because it might be good to have several pairs of shoes and wear them alternately.
This kind of desire then makes you often have an impulsive nature when shopping.
Impulsive behavior while shopping is common and can relieve stress. However, that doesn't mean you can just let it go. If ignored, you can have a consumptive, wasteful, and extreme nature you can get into debt due to that trait.
The easiest way to avoid impulsive behavior while shopping is to ask yourself. Do you really need it or just want it because it is consumed by advertisements. By doing so, you can prevent the urge to buy just because you "feel" you will be happier when you have it.
